Collaborate for Good started in Minneapolis as a way to bring together two of our biggest industries, advertising and philanthropy, in a new way. Non-profits are often the ones who need branding and marketing help the most, and can’t afford to pay for it. Ad professionals are often great people who would love to use their skills to help causes and organizations they support, but those places can’t afford to hire them. So we devised a way to bring together these two groups of smart thinkers by hosting one-day workshops for good.
Our first series is called Strategy for Good and involves brand planning, social media and marketing strategy. We are now developing Design for Good workshops that will help new businesses and non-profits with naming and identity projects.